Privacy Policy

At HB Shaper (accessible from hbshapewear.com), one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by HB Shaper and how we use it.

This Privacy Policy applies to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in HB Shaper. This policy is not applicable to any information collected offline or via channels other than this website.

1. Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms. If you do not agree with any terms in this policy, please do not access or use our services.

2. Information We Collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

• Contact Information: When you send us inquiries through our contact forms, request a sample, or contact us directly, we collect information such as your name, email address, phone number, company name, website URL, and the contents of your message or attachments.
• Order & Account Information: If you place an OEM/ODM order, we collect billing and shipping addresses, payment details, and corporate business registration details.
• Automatically Collected Data: When you browse our site, we automatically collect certain technical data, including your IP address, browser type, operating system, referring URLs, device information, and interaction history on our website.

3. How We Use Your Information & Legal Bases

Under global privacy laws (such as GDPR), we must have a valid legal basis to process your personal data. We rely on the following bases:

• Performance of a Contract: To process and fulfill your wholesale or OEM/ODM orders, handle sample shipments, and communicate regarding business transactions.
• Consent: For marketing communications or when you submit inquiries directly through our online contact forms. You may withdraw this consent at any time.
• Legitimate Interests: To operate, maintain, and optimize our website, prevent fraud, monitor security, and analyze aggregate visitor traffic to improve our offerings.

4. Data Processors & Sub-processors

We share your data with trusted third-party service providers who assist us in operating our website, conducting our business, and servicing you. These parties are contractually obligated to keep your data confidential and secure:

5. Google Analytics Disclosure

We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect information such as your IP address, browser type, pages viewed, and session duration. This information is transmitted to and stored by Google on servers in the United States.

We utilize IP anonymization features where available to ensure that your full IP address is not stored. You can prevent Google Analytics from recognizing you on return visits by disabling cookies on your browser or by installing the official Google Analytics Opt-out Browser Add-on.

7. GDPR Data Protection Rights (EEA/UK Users)

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), you have specific data protection rights under the General Data Protection Regulation (GDPR). We are committed to facilitating these rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure (Right to be forgotten): You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: Where processing is based on consent, you have the right to withdraw your consent at any time.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

8. CCPA Privacy Rights (California Residents)

The California Consumer Privacy Act (CCPA) provides California consumers with specific rights regarding their personal information:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal data we have collected about you over the past 12 months.
• Right to Delete: You have the right to request the deletion of your personal data collected, subject to certain exceptions.
• Right to Opt-Out of Sale/Sharing: We do not sell or share your personal data to third parties for monetary or other valuable considerations.
• Right to Non-Discrimination: You have the right not to receive discriminatory treatment by us for the exercise of your CCPA privacy rights.

To make a request, please contact us at our designated privacy email address.

9. International Data Transfers

HB Shaper is headquartered in Shenzhen, China. The personal information we collect may be transferred to, stored, and processed in China, the United States, or other jurisdictions where our servers and service providers reside.

These countries may have data protection laws that are different from the laws of your country. However, we take all necessary measures, including the adoption of Standard Contractual Clauses (SCCs) approved by the European Commission, to ensure that your personal information receives an adequate level of protection wherever it is processed.

10. Data Retention

We store personal data only as long as necessary to fulfill the purposes described in this Privacy Policy:

• Inquiry Data: Personal information submitted through our contact forms is retained for 3 years from the date of last contact to handle follow-up OEM inquiries.
• Business Transactions: Data relating to wholesale and OEM orders is retained for 7 years to comply with tax, customs, and corporate record-keeping laws.
• Analytics Data: Cookies set by Google Analytics are retained in accordance with standard settings for up to 14 months.

11. Children's Information (COPPA)

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

HB Shaper does not knowingly collect any Personal Identifiable Information from children under the age of 16 (and specifically under 13 in compliance with COPPA). If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

12. Contact Information

If you have additional questions or require more information about our Privacy Policy, or if you wish to exercise your legal rights (such as data erasure or access), please do not hesitate to contact us: